Last updated: June 2026 — James Wilson, Again And Again
Last Updated: January 2026
Again And Again (again-and-again.co.uk) is committed to transparency and honesty with our readers. This page explains how we generate revenue and how our affiliate relationships work.
Again And Again participates in affiliate marketing programmes with online casino operators and gambling platforms. When you click on links to these operators from our website and complete certain actions (such as registering an account or making a deposit), Again And Again may earn a commission at no additional cost to you.
These affiliate relationships do not affect the price you pay or the terms you receive from the operator. Your costs remain exactly the same whether you access the casino directly or through our links.
James Wilson, founder and lead reviewer at Again And Again, maintains complete editorial independence despite our affiliate relationships. Our reviews are unbiased and based solely on the quality, fairness, and trustworthiness of each casino operator.
Our affiliate relationships do not influence which casinos we review, how we rate them, or what we write about them. We would never recommend a casino simply because it offers higher commission rates, nor would we exclude a high-quality operator because of affiliate considerations.
If anything, our financial incentive is to build long-term trust with our readers. Recommending poor-quality casinos would damage our reputation and ultimately harm our business. Therefore, our commercial interests are perfectly aligned with providing honest, accurate reviews.
James Wilson evaluates each casino based on the following criteria:
Reviews are based on hands-on testing, independent research, and analysis of terms and conditions. We do not accept payment for positive reviews, and our ratings are not influenced by commission structures.
James Wilson has over a decade of experience in the online gambling industry. His background includes casino operations, player protection compliance, and independent gaming journalism. This expertise allows him to evaluate casinos with technical knowledge and industry insight that most casual players lack.
Our reviews are written for educated readers who want honest assessments from someone who understands the gambling industry thoroughly.
Again And Again takes player protection seriously. All our reviews emphasise responsible gambling practices and highlight the gambling support tools available at each operator. We encourage readers to gamble only what they can afford to lose and to seek help if gambling becomes problematic.
Information about support organisations is available on our Responsible Gambling page.
Affiliate links on Again And Again are clearly marked where required by advertising standards. When you click a link to an operator, you are aware that we may earn a commission from that referral.
If you have questions about our affiliate disclosure or editorial practices, please contact James Wilson directly at the email address provided on our Contact page. We are committed to answering any concerns about conflicts of interest or the independence of our reviews.
Thank you for reading Again And Again. Your trust is our most valuable asset.